The superpower of resilience

Some of you might not know, but I am a tennis lover. Although I don’t play tennis, I love watching it. There is nothing better than watching two world-class athletes being on the verge of their physical capabilities and not giving up. But a few days ago, during the Paribas Open tennis tournament, the former […]

Slogans with mistakes?

If correct grammar is so important, then why are some of the largest companies in the world choosing to have slogans with mistakes? Is it because it’s catchy? Or do they have to send their very expensive advertising agents to grammar school? 😅 There are certain situations where a message is more powerful when it’s […]

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